We believe in relationships

bobile was founded in 2014, and it has been an epic ride since. From an app creating platform to a brand relationship builder with an enhanced members club and advanced features.

Our goal is to empower SMBs to transform their clients into lifetime brand ambassadors, and we are dedicated to creating an exceptional experience for our clients.

bobile is backed by private angel investors and has offices around the globe.


Jacob Tenenboim
Jacob Tenenboim Chairman

Jacob brings more than 30 years of experience in various management and ownership positions in high tech companies. As chairman, he personally led exits of hundreds of millions of dollars, among them SPL SOFTWARE, Insurworx inc., Genieo Technologies and others.

Jacob Tenenboim
Gary Sherne Vice Chairman

Gary is an experienced Chief Executive and Board member with over 30 years of experience developing and managing successful and growing software and services organizations that span from startups to Fortune 100 companies. Gary’s achievements include multiple successful mergers, acquisitions, and exits for shareholders.

Jacob Tenenboim
Ira Nachtigal Co-Founder, CEO

Ira is an innovator.
Introducing ground-breaking automated technologies is an addiction to him. As a former music composer with profound research and development capabilities, he enjoys both dreaming & executing.

Dany Gal
Dany Gal Co-Founder, CTO

Dany has been developing technologies for the past 30 years. It is believed that there’s nothing he can’t develop. From medical software in the ’80s, through the first dating websites in the ’90s, to native mobile apps for small businesses – He has probably seen it all.

Julian Wall
Julian Woll VP Sales & Alliances

Julian is a highly versatile leader who has built sales organizations throughout Europe, the Middle East, and Africa. He holds a successful track record in creating and managing business growth in Software, SaaS/Cloud Services, and communications.

Eran Amit
Eran Amit CMO

Eran is in charge of bobile’s marketing programs and strategy, business development, online marketing, brand management, and partnerships. Prior to joining bobile, he worked in strategic business development and as an Online Advertising Director for Publicis media groups.